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How is a POS display created? – Jack Daniels shelf as an example

We know how important it is to distinguish a product in the store. Sometimes we have many ideas, but we do not know which one to choose. Which of them will sell our product best.

Team members discuss, present different concepts and solutions, which are often not coherent. But when the moment comes to implement the project, you have to decide on specific solutions.

POS ekspozytor jack daniels

This is where we come in handy – we will get to know the product and your needs, adjust the design of advertising materials referring to the brand vision and present it in the visualization.

Thanks to that you save not only time, so valuable in the campaign, but also money spent on searching for new ideas. By entrusting us with designing, you can be sure that the first time we will present you with concepts tailored to your needs.

The first stage is to send us a brief. It can contain the part of campaign, which display concerns, quantity assumptions, materials that you want to use, area that display will occupy in the store, Key Visual and any information that you have about the project – each of them can bring something here.

POS ekspozytor jack daniels detal

This is where we come in handy – we will get to know the product and your needs, adjust the design of advertising materials referring to the brand vision and present it in the visualization.

Thanks to that you save not only time, so valuable in the campaign, but also money spent on searching for new ideas. By entrusting us with designing, you can be sure that the first time we will present you with concepts tailored to your needs.

The first stage is to send us a brief. It can contain the part of campaign, which display concerns, quantity assumptions, materials that you want to use, area that display will occupy in the store, Key Visual and any information that you have about the project – each of them can bring something here.

POS ekspozytor jack daniels moodboard

Once we’ve written down the most important buzzwords and concepts, we start designing.

Regardless of the type of display, at this stage we adjust the shapes and see what will work. There are no two identical designs, we do not use the base, as some suppliers do. The desire to create something completely different is our driving force.

POS ekspozytor jack daniels szkic

After sketching and approving internally that the work done will look right, we go to computer programs and model the solid in 3D space. We use the best programs available on the market for this, which allows us to present the product in a realistic light, showing all sides of the segment. The model itself is usually not very impressive, but here we are able to recreate the real proportions. Thanks to this we avoid collisions in the space of design-execution.

 

Make sure that our goal is to create the best possible visually satisfying effect, which will reflect the final appearance of advertising materials. We propose design and reliable solutions. We keep up with the latest trends and rely on previous experience. That is why we propose solutions, which we know are possible to implement.

 

POS ekspozytor jack daniels model

After submitting the design, we wait for approval. Right after approval, you can send the design to the contractors.

Thank you for your cooperation!